Example SOPs: Advertising Agent

Do you need to create Advertising Agent SOPs but don’t know where to start? Buy our expertly crafted set of 10 essential SOPs – approximately 20 pages or 5,000 words of best-practice procedures – in Word/Docs format and save yourself over 10 hours of research, writing, and formatting. Trusted by some of the world’s leading companies, these SOPs are ready for instant download to help you jumpstart your SOP creation process as a Advertising Agent.

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Advertising Agent SOPs

Creating Standard Operating Procedures for your Advertising Agent work can be difficult and take time. That’s why we’ve created these example Advertising Agent SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Agent SOP examples.

Advertising Agent SOP Examples

1. Client Onboarding SOP: The purpose of this SOP is to outline the process of onboarding new clients. It includes steps such as conducting initial meetings, understanding client requirements, and gathering necessary information. The scope of this SOP covers the entire client onboarding process, from initial contact to signing the contract. The advertising agent is responsible for implementing this SOP, ensuring a smooth transition for new clients. This SOP may reference other SOPs such as the Proposal Development SOP and the Contract Signing SOP.

2. Proposal Development SOP: This SOP aims to guide the advertising agent in creating effective proposals for potential clients. It includes steps such as conducting market research, analyzing client needs, and developing a tailored proposal. The scope of this SOP covers the proposal development process, from initial research to finalizing the document. The advertising agent is responsible for following this SOP, ensuring that proposals are well-crafted and aligned with client requirements. This SOP may reference other SOPs such as the Client Onboarding SOP and the Contract Signing SOP.

3. Campaign Planning SOP: The purpose of this SOP is to outline the process of planning advertising campaigns. It includes steps such as conducting target audience analysis, setting campaign objectives, and developing a comprehensive strategy. The scope of this SOP covers the campaign planning phase, from initial brainstorming to finalizing the campaign plan. The advertising agent is responsible for implementing this SOP, ensuring that campaigns are well-planned and aligned with client goals. This SOP may reference other SOPs such as the Proposal Development SOP and the Creative Brief SOP.

4. Creative Brief SOP: This SOP aims to guide the advertising agent in creating detailed creative briefs for the creative team. It includes steps such as gathering client input, defining key messaging, and providing necessary guidelines. The scope of this SOP covers the creative brief creation process, from initial client meetings to delivering the brief to the creative team. The advertising agent is responsible for following this SOP, ensuring that creative briefs are clear, concise, and aligned with client expectations. This SOP may reference other SOPs such as the Campaign Planning SOP and the Client Feedback SOP.

5. Media Buying SOP: The purpose of this SOP is to outline the process of purchasing media placements for advertising campaigns. It includes steps such as conducting media research, negotiating rates, and executing media buys. The scope of this SOP covers the media buying process, from identifying suitable media channels to finalizing contracts. The advertising agent is responsible for implementing this SOP, ensuring that media placements are strategically chosen and within budget. This SOP may reference other SOPs such as the Campaign Planning SOP and the Budget Management SOP.

6. Client Feedback SOP: This SOP aims to guide the advertising agent in collecting and managing client feedback throughout the campaign lifecycle. It includes steps such as scheduling feedback sessions, documenting feedback, and implementing necessary changes. The scope of this SOP covers the feedback collection and management process, from campaign launch to post-campaign evaluation. The advertising agent is responsible for following this SOP, ensuring that client feedback is effectively addressed and incorporated into campaign improvements. This SOP may reference other SOPs such as the Campaign Planning SOP and the Creative Brief SOP.

7. Reporting and Analytics SOP: The purpose of this SOP is to outline the process of generating reports and analyzing campaign performance. It includes steps such as collecting data, analyzing key metrics, and preparing comprehensive reports. The scope of this SOP covers the reporting and analytics process, from data collection to presenting insights to clients. The advertising agent is responsible for implementing this SOP, ensuring that accurate and insightful reports are delivered to clients. This SOP may reference other SOPs such as the Campaign Planning SOP and the Media Buying SOP.

8. Contract Signing SOP: This SOP aims to guide the advertising agent in managing the contract signing process with clients. It includes steps such as drafting contracts, reviewing legal terms, and obtaining necessary signatures. The scope of this SOP covers the contract signing process, from initial negotiations to finalizing the agreement. The advertising agent is responsible for following this SOP, ensuring that contracts are legally sound and mutually beneficial. This SOP may reference other SOPs such as the Proposal Development SOP and the Client Onboarding SOP

 

Advertising Agent SOP Templates

Looking for SOP templates for your Advertising Agent work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Agent work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.

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