Example SOPs: Advertising Manager

We’ve made it easy for you to build your Advertising Manager SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.

Need help setting up your Advertising Manager SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.

Advertising Manager SOPs

Creating Standard Operating Procedures for your Advertising Manager work can be difficult and take time. That’s why we’ve created these example Advertising Manager SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Manager SOP examples.

Advertising Manager SOP Examples

1. Advertising Campaign Planning SOP: This SOP outlines the process of planning an advertising campaign, including setting objectives, identifying target audience, selecting media channels, creating a budget, and developing a timeline. The purpose of this SOP is to ensure that all advertising campaigns are strategically planned and executed effectively. The scope of this SOP includes all advertising campaigns within the organization. The Advertising Manager is responsible for overseeing this SOP. References to other SOPs may include the Creative Brief SOP and Media Buying SOP.

2. Creative Brief SOP: The Creative Brief SOP provides guidelines for creating a comprehensive brief that outlines the objectives, target audience, key messages, and creative direction for a specific advertising campaign. The purpose of this SOP is to ensure that the creative team has a clear understanding of the campaign requirements and can develop impactful and relevant advertising materials. The scope of this SOP includes all creative briefs within the organization. The Advertising Manager is responsible for overseeing this SOP. References to other SOPs may include the Advertising Campaign Planning SOP and the Creative Review SOP.

3. Media Buying SOP: The Media Buying SOP details the process of selecting and purchasing media placements for advertising campaigns. It includes researching media options, negotiating rates, evaluating audience reach, and tracking performance. The purpose of this SOP is to ensure efficient and effective media buying practices that align with campaign objectives and budget constraints. The scope of this SOP includes all media buying activities within the organization. The Advertising Manager is responsible for overseeing this SOP. References to other SOPs may include the Advertising Campaign Planning SOP and the Media Performance Tracking SOP.

4. Creative Review SOP: The Creative Review SOP outlines the process of reviewing and approving advertising materials before they are finalized and released. It includes gathering feedback from stakeholders, ensuring compliance with brand guidelines, and making necessary revisions. The purpose of this SOP is to maintain consistency, quality, and brand integrity in all advertising materials. The scope of this SOP includes all creative reviews within the organization. The Advertising Manager is responsible for overseeing this SOP. References to other SOPs may include the Creative Brief SOP and the Legal Compliance SOP.

5. Media Performance Tracking SOP: The Media Performance Tracking SOP provides guidelines for monitoring and evaluating the effectiveness of media placements in advertising campaigns. It includes tracking key performance indicators, analyzing data, and generating reports. The purpose of this SOP is to assess the return on investment and make data-driven decisions for future media buying strategies. The scope of this SOP includes all media performance tracking activities within the organization. The Advertising Manager is responsible for overseeing this SOP. References to other SOPs may include the Advertising Campaign Planning SOP and the Media Buying SOP.

6. Legal Compliance SOP: The Legal Compliance SOP outlines the procedures and guidelines for ensuring that all advertising materials comply with relevant laws, regulations, and industry standards. It includes reviewing content for accuracy, avoiding false or misleading claims, and obtaining necessary permissions or licenses. The purpose of this SOP is to mitigate legal risks and maintain ethical advertising practices. The scope of this SOP includes all advertising materials produced by the organization. The Advertising Manager is responsible for overseeing this SOP. References to other SOPs may include the Creative Review SOP and the Intellectual Property Rights SOP

 

Advertising Manager SOP Templates

Looking for SOP templates for your Advertising Manager work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Manager work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.

Category: Tag: