Example SOPs: Blogger

We’ve made it easy for you to build your Blogger SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.

Need help setting up your Blogger SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.

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Blogger SOPs

Creating Standard Operating Procedures for your Blogger work can be difficult and take time. That’s why we’ve created these example Blogger SOPs so you can jumpstart your SOP creation process. We want to help you set up your Writing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Writing procedures in one place, your team will have the information they need at all times. Let’s look at some Blogger SOP examples.

Blogger SOP Examples

1. SOP: Content Planning and Research
Purpose: This SOP outlines the process of planning and researching content for blog posts. It includes identifying relevant topics, conducting keyword research, and gathering information from reliable sources. The goal is to ensure high-quality and well-researched content for the blog.
Scope: This SOP applies to all bloggers within the organization.
Person Responsible: The blogger or content creator.
References: This SOP may reference the SOP on Keyword Research and the SOP on Source Evaluation.

2. SOP: Writing and Editing
Purpose: This SOP details the steps involved in writing and editing a blog post. It includes creating an outline, writing the initial draft, proofreading, and revising the content. The purpose is to maintain consistency, clarity, and grammatical accuracy in the blog posts.
Scope: All bloggers and content creators are responsible for following this SOP.
Person Responsible: The blogger or content creator.
References: This SOP may reference the SOP on Proofreading and the SOP on Formatting and Style Guidelines.

3. SOP: Image Sourcing and Attribution
Purpose: This SOP provides guidelines for sourcing and attributing images used in blog posts. It includes identifying copyright-free or licensed images, properly crediting the image source, and ensuring compliance with copyright laws. The purpose is to avoid copyright infringement and give proper credit to image creators.
Scope: All bloggers and content creators must adhere to this SOP.
Person Responsible: The blogger or content creator.
References: This SOP may reference the SOP on Copyright Compliance and the SOP on Image Editing and Optimization.

4. SOP: SEO Optimization
Purpose: This SOP outlines the process of optimizing blog posts for search engine optimization (SEO). It includes incorporating relevant keywords, optimizing meta tags, and improving the overall structure of the content to enhance visibility in search engine results. The goal is to increase organic traffic to the blog.
Scope: All bloggers and content creators should follow this SOP.
Person Responsible: The blogger or content creator.
References: This SOP may reference the SOP on Keyword Research and the SOP on Meta Tag Optimization.

5. SOP: Publishing and Promotion
Purpose: This SOP covers the steps involved in publishing and promoting a blog post. It includes formatting the content, adding relevant tags and categories, scheduling or publishing the post, and sharing it on various social media platforms. The purpose is to ensure consistent and effective publishing and promotion of blog content.
Scope: All bloggers and content creators are responsible for following this SOP.
Person Responsible: The blogger or content creator.
References: This SOP may reference the SOP on Social Media Management and the SOP on Blog Post Formatting.

6. SOP: Analytics and Performance Tracking
Purpose: This SOP outlines the process of tracking and analyzing the performance of blog posts. It includes monitoring website traffic, engagement metrics, and conversion rates. The purpose is to evaluate the success of blog posts and make data-driven decisions to improve future content strategies.
Scope: All bloggers and content creators should be familiar with this SOP.
Person Responsible: The blogger or content creator, with support from the analytics team if available.
References: This SOP may reference the SOP on Google Analytics Integration and the SOP on Conversion Tracking.

7. SOP: Guest Post Collaboration
Purpose: This SOP provides guidelines for collaborating with guest bloggers or accepting guest posts on the blog. It includes the process of vetting potential guest bloggers, setting guidelines for content submission, and ensuring proper attribution and promotion. The purpose is to diversify content, increase engagement, and foster relationships within the blogging community.
Scope: All bloggers and content creators involved in guest post collaborations should follow this SOP.
Person Responsible: The blogger or content creator, with support from the editorial team if available.
References: This SOP may reference the SOP on Content Guidelines and the SOP on Attribution and Promotion.

8. SOP: Monetization Strategies
Purpose: This SOP outlines the various strategies for monetizing a blog, such as affiliate marketing, sponsored content, or display advertising. It includes guidelines for selecting appropriate monetization methods, negotiating contracts, and maintaining transparency with readers. The purpose is to generate revenue from the blog while maintaining trust and integrity.
Scope: All bloggers and content creators involved in monetization efforts should be familiar with this SOP.
Person Responsible: The blogger or content creator, with support from the monetization team if available.
References: This SOP may reference the SOP on Sponsored Content Guidelines and the SOP on Affiliate Marketing Compliance

 

Blogger SOP Templates

Looking for SOP templates for your Blogger work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Blogger work. Get in touch if you’ve got questions about the quickest way to build out your Writing SOPs library.

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