Example SOPs: Publicist

Publicist SOPs

Creating Standard Operating Procedures for your Publicist work can be difficult and take time. That’s why we’ve created these example Publicist SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Publicist SOP examples.

Publicist SOP Examples

1. Media Outreach SOP: The purpose of this SOP is to outline the process for conducting media outreach to promote clients and their products or services. The scope of this SOP includes identifying relevant media outlets, creating media lists, drafting press releases or pitches, and following up with journalists. The publicist is responsible for implementing this SOP, and it may reference other SOPs such as the Press Release Writing SOP or the Media Monitoring SOP.

2. Social Media Management SOP: This SOP aims to establish guidelines for managing clients’ social media accounts effectively. It includes tasks such as creating content calendars, scheduling posts, engaging with followers, and monitoring analytics. The publicist is responsible for executing this SOP, and it may reference other SOPs like the Content Creation SOP or the Crisis Management SOP.

3. Event Planning SOP: The purpose of this SOP is to provide a step-by-step guide for planning and executing successful events on behalf of clients. It covers tasks such as venue selection, budgeting, coordinating vendors, managing guest lists, and overseeing event logistics. The publicist is responsible for implementing this SOP, and it may reference other SOPs like the Sponsorship Acquisition SOP or the Media Relations SOP.

4. Crisis Communication SOP: This SOP outlines the procedures for handling and managing crisis situations that may arise for clients. It includes steps for assessing the situation, developing key messages, coordinating with legal teams if necessary, and executing a crisis communication plan. The publicist is responsible for implementing this SOP, and it may reference other SOPs like the Media Monitoring SOP or the Social Media Response SOP.

5. Client Onboarding SOP: The purpose of this SOP is to provide a standardized process for onboarding new clients. It includes tasks such as conducting initial meetings, gathering necessary information, setting expectations, and creating a comprehensive client profile. The publicist is responsible for executing this SOP, and it may reference other SOPs like the Contract Management SOP or the Reporting and Analytics SOP.

6. Reporting and Analytics SOP: This SOP outlines the procedures for tracking and analyzing the effectiveness of PR campaigns and activities. It includes tasks such as setting measurable goals, collecting data, analyzing metrics, and preparing reports for clients. The publicist is responsible for implementing this SOP, and it may reference other SOPs like the Media Monitoring SOP or the Social Media Analytics SOP.

7. Influencer Collaboration SOP: The purpose of this SOP is to establish guidelines for identifying, approaching, and collaborating with influencers on behalf of clients. It includes tasks such as researching relevant influencers, negotiating partnerships, managing contracts, and tracking campaign performance. The publicist is responsible for executing this SOP, and it may reference other SOPs like the Content Creation SOP or the Social Media Management SOP.

8. Branding and Messaging SOP: This SOP aims to ensure consistent branding and messaging across all client communications. It includes tasks such as developing brand guidelines, creating key messages, reviewing marketing materials, and providing guidance on brand voice and tone. The publicist is responsible for implementing this SOP, and it may reference other SOPs like the Content Creation SOP or the Media Relations SOP.

9. Media Monitoring SOP: The purpose of this SOP is to establish a process for monitoring media coverage related to clients and their industries. It includes tasks such as setting up media monitoring tools, tracking mentions, analyzing sentiment, and compiling reports. The publicist is responsible for executing this SOP, and it may reference other SOPs like the Crisis Communication SOP or the Reporting and Analytics SOP.

10. Press Release Writing SOP: This SOP outlines the guidelines for crafting effective press releases to distribute to media outlets. It includes tasks such as identifying newsworthy angles, writing compelling headlines, structuring the release, and incorporating relevant quotes. The publicist is responsible for implementing this SOP, and it may reference other SOPs like the Media Outreach SOP or the Branding and Messaging SOP

Publicist SOP Templates

Looking for SOP templates for your Publicist work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Publicist work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.