Example SOPs: Sales Demonstrator

Sales Demonstrator SOPs

Creating Standard Operating Procedures for your Sales Demonstrator work can be difficult and take time. That’s why we’ve created these example Sales Demonstrator SOPs so you can jumpstart your SOP creation process. We want to help you set up your Sales systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Sales procedures in one place, your team will have the information they need at all times. Let’s look at some Sales Demonstrator SOP examples.

Sales Demonstrator SOP Examples

1. SOP: Product Knowledge Training
Purpose: The purpose of this SOP is to ensure that sales demonstrators have a comprehensive understanding of the products they are demonstrating. It includes detailed information about the features, benefits, and usage of each product. This knowledge is crucial for effective sales demonstrations and addressing customer inquiries.
Scope: This SOP applies to all sales demonstrators within the company.
Person Responsible: Sales Manager
References: None

2. SOP: Pre-Demonstration Setup
Purpose: This SOP outlines the steps required to set up the demonstration area before each sales demonstration. It includes tasks such as arranging the products, ensuring all necessary equipment is in place, and creating an appealing display. This ensures a professional and organized demonstration environment.
Scope: All sales demonstrators are responsible for following this SOP.
Person Responsible: Sales Demonstrator
References: None

3. SOP: Demonstration Script
Purpose: The purpose of this SOP is to provide a standardized script for sales demonstrators to follow during their demonstrations. The script includes key talking points, product highlights, and persuasive techniques to engage customers and effectively communicate the product’s value. Following a script ensures consistency and maximizes the chances of a successful demonstration.
Scope: All sales demonstrators are required to adhere to this SOP.
Person Responsible: Sales Manager
References: Product Knowledge Training SOP

4. SOP: Handling Customer Objections
Purpose: This SOP provides guidelines on how to handle customer objections during a sales demonstration. It includes techniques for addressing common objections, providing additional information, and overcoming customer hesitations. By following this SOP, sales demonstrators can effectively address customer concerns and increase the likelihood of closing a sale.
Scope: All sales demonstrators should be familiar with and follow this SOP.
Person Responsible: Sales Manager
References: Product Knowledge Training SOP, Demonstration Script SOP

5. SOP: Post-Demonstration Follow-up
Purpose: The purpose of this SOP is to outline the steps to be taken after a sales demonstration to ensure proper follow-up with potential customers. It includes tasks such as collecting customer contact information, sending thank-you notes or emails, and scheduling follow-up calls or meetings. This SOP helps maintain customer relationships and increases the chances of converting leads into sales.
Scope: All sales demonstrators are responsible for following this SOP.
Person Responsible: Sales Demonstrator
References: None

6. SOP: Equipment Maintenance and Inventory Management
Purpose: This SOP provides guidelines for the maintenance and management of demonstration equipment and inventory. It includes instructions for regular cleaning, inspection, and repair of equipment, as well as tracking inventory levels and reordering products as needed. Following this SOP ensures that sales demonstrators have the necessary tools and products for their demonstrations and helps maintain the overall quality of the demonstration materials.
Scope: All sales demonstrators and the inventory management team should follow this SOP.
Person Responsible: Sales Manager, Inventory Manager
References: None

Sales Demonstrator SOP Templates

Looking for SOP templates for your Sales Demonstrator work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Sales Demonstrator work. Get in touch if you’ve got questions about the quickest way to build out your Sales SOPs library.