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Creating Standard Operating Procedures for your Advertising Account Manager work can be difficult and take time. That’s why we’ve created these example Advertising Account Manager SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Account Manager SOP examples.
1. Client Onboarding SOP: The purpose of this SOP is to outline the steps required to onboard a new client. It includes gathering necessary information, conducting initial meetings, and setting expectations. The scope of this SOP covers the entire client onboarding process, from initial contact to signing the contract. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Sales Process SOP and the Contract Management SOP.
2. Campaign Planning SOP: This SOP details the process of planning an advertising campaign for a client. It includes conducting market research, identifying target audiences, setting campaign objectives, and developing a creative strategy. The scope of this SOP covers the planning phase of a campaign. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Creative Brief SOP and the Media Buying SOP.
3. Creative Brief SOP: The purpose of this SOP is to provide a standardized template and process for creating a creative brief. It outlines the necessary information to be included in the brief, such as campaign objectives, target audience, key messages, and creative direction. The scope of this SOP covers the creation of a creative brief for each campaign. The Advertising Account Manager is responsible for this SOP, and it may reference the Campaign Planning SOP and the Creative Review SOP.
4. Media Buying SOP: This SOP outlines the process of purchasing media placements for advertising campaigns. It includes researching media options, negotiating rates, and executing media buys. The scope of this SOP covers the media buying process, from initial research to finalizing contracts. The Advertising Account Manager is responsible for this SOP, and it may reference the Campaign Planning SOP and the Budget Management SOP.
5. Client Communication SOP: The purpose of this SOP is to establish guidelines for effective communication with clients. It includes setting expectations, providing regular updates, and addressing client concerns. The scope of this SOP covers all client communication throughout the duration of a campaign. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Client Onboarding SOP and the Campaign Reporting SOP.
6. Campaign Reporting SOP: This SOP outlines the process of analyzing campaign performance and creating reports for clients. It includes gathering data, analyzing key metrics, and presenting findings in a clear and concise manner. The scope of this SOP covers the reporting phase of a campaign. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Campaign Planning SOP and the Data Analysis SOP.
7. Budget Management SOP: The purpose of this SOP is to establish guidelines for managing campaign budgets effectively. It includes tracking expenses, monitoring budget allocations, and making adjustments as needed. The scope of this SOP covers the entire budget management process, from initial budget planning to final reconciliation. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Campaign Planning SOP and the Expense Approval SOP.
8. Client Retention SOP: This SOP outlines strategies for maintaining long-term relationships with clients. It includes conducting regular check-ins, identifying upselling opportunities, and addressing client feedback. The scope of this SOP covers the ongoing client retention efforts. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Client Communication SOP and the Account Review SOP.
9. Account Review SOP: The purpose of this SOP is to establish a process for conducting periodic account reviews with clients. It includes evaluating campaign performance, discussing future goals, and identifying areas for improvement. The scope of this SOP covers the account review meetings and associated follow-up actions. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Campaign Reporting SOP and the Client Retention SOP.
10. Crisis Management SOP: This SOP outlines the steps to be taken in the event of a crisis or emergency situation that may impact a client’s advertising campaign. It includes establishing communication protocols, developing contingency plans, and coordinating with relevant stakeholders. The scope of this SOP covers crisis management for advertising campaigns. The Advertising Account Manager is responsible for this SOP, and it may reference other SOPs such as the Client Communication SOP and the Risk Assessment SOP
Looking for SOP templates for your Advertising Account Manager work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Account Manager work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
