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Creating Standard Operating Procedures for your Advertising Department Manager work can be difficult and take time. That’s why we’ve created these example Advertising Department Manager SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Department Manager SOP examples.
1. Advertising Campaign Planning SOP: This SOP outlines the process of planning advertising campaigns, including setting objectives, identifying target audience, selecting media channels, creating a budget, and developing a timeline. The purpose of this SOP is to ensure that all advertising campaigns are strategically planned and executed effectively. The scope of this SOP includes all advertising campaigns within the marketing department. The Advertising Department Manager is responsible for overseeing the implementation of this SOP. This SOP references the Marketing Campaign Evaluation SOP for measuring the effectiveness of advertising campaigns.
2. Creative Brief Development SOP: The purpose of this SOP is to guide the development of creative briefs for advertising projects. It outlines the necessary information to be included in a creative brief, such as campaign objectives, target audience, key messages, and desired creative elements. The scope of this SOP covers all advertising projects within the marketing department. The Advertising Department Manager is responsible for ensuring that creative briefs are developed according to this SOP. This SOP references the Advertising Campaign Planning SOP for aligning the creative brief with the overall campaign strategy.
3. Media Buying and Negotiation SOP: This SOP details the process of media buying and negotiation for advertising placements. It includes steps such as identifying suitable media channels, negotiating rates, securing contracts, and monitoring media performance. The purpose of this SOP is to ensure efficient and cost-effective media buying practices. The scope of this SOP covers all media buying activities within the marketing department. The Advertising Department Manager is responsible for overseeing the implementation of this SOP. This SOP references the Advertising Campaign Planning SOP for aligning media buying decisions with campaign objectives.
4. Creative Production Management SOP: This SOP outlines the process of managing the creative production of advertising materials, including print ads, TV commercials, digital banners, and social media content. It covers steps such as briefing creative teams, reviewing and approving concepts, coordinating production schedules, and ensuring quality control. The purpose of this SOP is to ensure the timely and accurate delivery of creative assets. The scope of this SOP includes all creative production activities within the marketing department. The Advertising Department Manager is responsible for overseeing the implementation of this SOP. This SOP references the Creative Brief Development SOP for aligning the creative production with the initial brief.
5. Advertising Performance Tracking and Reporting SOP: This SOP defines the process of tracking and reporting the performance of advertising campaigns. It includes metrics to be measured, tools to be used for tracking, and reporting templates. The purpose of this SOP is to evaluate the effectiveness of advertising efforts and make data-driven decisions for future campaigns. The scope of this SOP covers all advertising campaigns within the marketing department. The Advertising Department Manager is responsible for ensuring the implementation of this SOP. This SOP references the Advertising Campaign Planning SOP for aligning the tracked metrics with campaign objectives.
6. Vendor Management SOP: This SOP outlines the process of managing relationships with external vendors, such as advertising agencies, media partners, and production companies. It includes steps such as vendor selection, contract negotiation, performance evaluation, and issue resolution. The purpose of this SOP is to ensure effective collaboration and maximize the value derived from vendor partnerships. The scope of this SOP covers all vendor management activities within the marketing department. The Advertising Department Manager is responsible for overseeing the implementation of this SOP. This SOP references the Media Buying and Negotiation SOP for aligning vendor selection with media buying decisions.
7. Compliance and Legal Review SOP: This SOP defines the process of ensuring compliance with advertising regulations and conducting legal reviews of advertising materials. It includes steps such as reviewing advertising content for accuracy, avoiding false claims, and adhering to industry-specific guidelines. The purpose of this SOP is to mitigate legal risks and maintain ethical advertising practices. The scope of this SOP covers all advertising materials within the marketing department. The Advertising Department Manager is responsible for ensuring compliance with this SOP. This SOP references the Creative Production Management SOP for incorporating legal review into the creative production process
Looking for SOP templates for your Advertising Department Manager work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Department Manager work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
