Example SOPs: Advertising Professional

Do you need to create Advertising Professional SOPs but don’t know where to start? Buy our expertly crafted set of 10 essential SOPs – approximately 20 pages or 5,000 words of best-practice procedures – in Word/Docs format and save yourself over 10 hours of research, writing, and formatting. Trusted by some of the world’s leading companies, these SOPs are ready for instant download to help you jumpstart your SOP creation process as a Advertising Professional.

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Advertising Professional SOPs

Creating Standard Operating Procedures for your Advertising Professional work can be difficult and take time. That’s why we’ve created these example Advertising Professional SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Professional SOP examples.

Advertising Professional SOP Examples

1. Client Onboarding SOP: The purpose of this SOP is to outline the process of onboarding new clients in the advertising agency. It includes steps such as gathering client information, conducting initial meetings, and setting expectations. The scope of this SOP covers the entire client onboarding process, from the initial contact to the signing of the contract. The account manager is responsible for implementing this SOP. Reference to other SOPs may include the Proposal Development SOP and the Contract Signing SOP.

2. Proposal Development SOP: This SOP details the process of creating proposals for potential clients. It includes steps such as conducting research, analyzing client needs, and developing a customized proposal. The purpose of this SOP is to ensure consistency and professionalism in proposal development. The scope of this SOP covers the entire proposal creation process. The business development team is responsible for implementing this SOP. Reference to other SOPs may include the Client Onboarding SOP and the Contract Signing SOP.

3. Campaign Planning SOP: The purpose of this SOP is to outline the process of planning advertising campaigns for clients. It includes steps such as conducting market research, defining campaign objectives, and developing a strategic plan. The scope of this SOP covers the campaign planning phase, from research to plan development. The campaign manager is responsible for implementing this SOP. Reference to other SOPs may include the Creative Development SOP and the Media Buying SOP.

4. Creative Development SOP: This SOP outlines the process of creating creative assets for advertising campaigns. It includes steps such as brainstorming, concept development, and design execution. The purpose of this SOP is to ensure a systematic approach to creative development that aligns with client objectives. The scope of this SOP covers the creative development phase. The creative team, including copywriters and designers, is responsible for implementing this SOP. Reference to other SOPs may include the Campaign Planning SOP and the Production Management SOP.

5. Media Buying SOP: The purpose of this SOP is to define the process of purchasing media placements for advertising campaigns. It includes steps such as identifying target audiences, negotiating rates, and monitoring campaign performance. The scope of this SOP covers the media buying phase, from planning to execution. The media buying team is responsible for implementing this SOP. Reference to other SOPs may include the Campaign Planning SOP and the Performance Tracking SOP.

6. Performance Tracking SOP: This SOP outlines the process of tracking and analyzing the performance of advertising campaigns. It includes steps such as setting key performance indicators (KPIs), collecting data, and generating reports. The purpose of this SOP is to evaluate the effectiveness of campaigns and make data-driven decisions for optimization. The scope of this SOP covers the performance tracking phase, from campaign launch to analysis. The analytics team is responsible for implementing this SOP. Reference to other SOPs may include the Campaign Planning SOP and the Media Buying SOP.

7. Production Management SOP: The purpose of this SOP is to define the process of managing the production of advertising materials. It includes steps such as coordinating with vendors, overseeing the production timeline, and ensuring quality control. The scope of this SOP covers the production phase, from concept approval to final delivery. The production manager is responsible for implementing this SOP. Reference to other SOPs may include the Creative Development SOP and the Quality Assurance SOP.

8. Quality Assurance SOP: This SOP outlines the process of ensuring the quality of advertising materials before they are delivered to clients. It includes steps such as proofreading, reviewing design elements, and conducting final checks. The purpose of this SOP is to maintain a high standard of quality and accuracy in all deliverables. The scope of this SOP covers the quality assurance phase, just before final delivery. The quality assurance team is responsible for implementing this SOP. Reference to other SOPs may include the Creative Development SOP and the Production Management SOP

 

Advertising Professional SOP Templates

Looking for SOP templates for your Advertising Professional work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Professional work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.

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