We’ve made it easy for you to build your Tumbler SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.
Need help setting up your Tumbler SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.
Creating Standard Operating Procedures for your Tumbler work can be difficult and take time. That’s why we’ve created these example Tumbler SOPs so you can jumpstart your SOP creation process. We want to help you set up your Social Media systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Social Media procedures in one place, your team will have the information they need at all times. Let’s look at some Tumbler SOP examples.
1. Content Creation SOP: The purpose of this SOP is to outline the process of creating engaging and high-quality content for social media platforms. The scope of this SOP includes brainstorming ideas, conducting research, creating visuals or videos, and writing captions or scripts. The person responsible for this SOP is the content creator or social media manager. This SOP may reference other SOPs such as the Social Media Posting Schedule SOP and the Content Approval SOP.
2. Social Media Posting Schedule SOP: This SOP aims to establish a consistent and strategic posting schedule for social media platforms. The purpose of this SOP is to ensure that content is shared at optimal times to reach the target audience effectively. The scope of this SOP includes determining the frequency of posts, selecting the appropriate platforms, and scheduling posts using social media management tools. The person responsible for this SOP is the social media manager or content creator. This SOP may reference the Content Creation SOP and the Social Media Analytics SOP.
3. Social Media Analytics SOP: The purpose of this SOP is to guide the process of analyzing social media metrics and data to measure the effectiveness of social media campaigns. The scope of this SOP includes tracking key performance indicators (KPIs), such as engagement rate, reach, and conversions, and using analytics tools to generate reports. The person responsible for this SOP is the social media analyst or data analyst. This SOP may reference the Social Media Posting Schedule SOP and the Content Creation SOP.
4. Community Management SOP: This SOP outlines the process of managing and engaging with the online community on social media platforms. The purpose of this SOP is to build and maintain a positive and interactive relationship with followers, respond to comments and messages promptly, and address any concerns or issues. The scope of this SOP includes monitoring comments and messages, providing timely responses, and escalating complex issues to the appropriate team members. The person responsible for this SOP is the community manager or social media manager. This SOP may reference the Social Media Posting Schedule SOP and the Content Creation SOP.
5. Influencer Collaboration SOP: The purpose of this SOP is to establish guidelines and procedures for collaborating with influencers on social media platforms. The scope of this SOP includes identifying suitable influencers, negotiating partnerships, and coordinating content creation and promotion. The person responsible for this SOP is the influencer marketing manager or social media manager. This SOP may reference the Content Creation SOP and the Social Media Posting Schedule SOP.
6. Crisis Management SOP: This SOP outlines the steps to be taken in the event of a social media crisis or negative publicity. The purpose of this SOP is to ensure a swift and effective response to mitigate any potential damage to the brand’s reputation. The scope of this SOP includes monitoring social media platforms for potential crises, establishing a crisis communication plan, and coordinating with the PR team. The person responsible for this SOP is the social media manager or crisis management team. This SOP may reference the Community Management SOP and the Social Media Analytics SOP
Looking for SOP templates for your Tumbler work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Tumbler work. Get in touch if you’ve got questions about the quickest way to build out your Social Media SOPs library.