We’ve made it easy for you to build your Advertising Assistant SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.
Need help setting up your Advertising Assistant SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.
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Creating Standard Operating Procedures for your Advertising Assistant work can be difficult and take time. That’s why we’ve created these example Advertising Assistant SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Assistant SOP examples.
1. SOP: Client Onboarding
Purpose: This SOP outlines the process of onboarding new clients, ensuring a smooth transition and clear communication from the beginning. It includes gathering necessary information, setting expectations, and assigning a dedicated account manager. The goal is to establish a strong foundation for a successful client relationship.
Scope: Advertising Assistant, Account Managers, and Client Services team.
Responsible: Advertising Assistant, with oversight from Account Managers.
References: SOPs for client communication, project management, and account management.
2. SOP: Creative Brief Development
Purpose: This SOP details the process of developing a creative brief, which serves as a roadmap for the creative team. It includes gathering client requirements, conducting research, and defining the target audience and key messaging. The goal is to provide clear direction to the creative team and ensure alignment with the client’s objectives.
Scope: Advertising Assistant, Creative Team, and Account Managers.
Responsible: Advertising Assistant, in collaboration with Account Managers and Creative Team.
References: SOPs for client communication, project management, and creative development.
3. SOP: Media Planning and Buying
Purpose: This SOP outlines the process of planning and buying media placements for advertising campaigns. It includes conducting market research, identifying target media channels, negotiating rates, and executing media buys. The goal is to maximize the reach and effectiveness of advertising efforts within the allocated budget.
Scope: Advertising Assistant, Media Planner, and Account Managers.
Responsible: Advertising Assistant, with oversight from Media Planner and Account Managers.
References: SOPs for campaign planning, budget management, and media tracking.
4. SOP: Ad Campaign Reporting
Purpose: This SOP defines the process of generating and analyzing ad campaign reports to evaluate performance and provide insights to clients. It includes collecting data from various sources, analyzing key metrics, and preparing comprehensive reports. The goal is to measure the effectiveness of campaigns, identify areas for improvement, and communicate results to clients.
Scope: Advertising Assistant, Data Analyst, and Account Managers.
Responsible: Advertising Assistant, in collaboration with Data Analyst and Account Managers.
References: SOPs for data collection, data analysis, and client reporting.
5. SOP: Social Media Management
Purpose: This SOP outlines the process of managing social media accounts for clients, including content creation, scheduling, and engagement. It includes developing a content calendar, creating engaging posts, monitoring comments and messages, and analyzing performance. The goal is to maintain a strong online presence, increase brand awareness, and drive audience engagement.
Scope: Advertising Assistant, Social Media Manager, and Account Managers.
Responsible: Advertising Assistant, with oversight from Social Media Manager and Account Managers.
References: SOPs for content creation, social media scheduling, and social media analytics.
6. SOP: Vendor Management
Purpose: This SOP details the process of managing relationships with external vendors, such as printers, photographers, and production houses. It includes sourcing vendors, negotiating contracts, coordinating deliverables, and ensuring quality control. The goal is to establish reliable partnerships, streamline production processes, and deliver high-quality materials to clients.
Scope: Advertising Assistant, Production Manager, and Account Managers.
Responsible: Advertising Assistant, in collaboration with Production Manager and Account Managers.
References: SOPs for vendor selection, contract management, and quality assurance.
7. SOP: Competitive Analysis
Purpose: This SOP outlines the process of conducting competitive analysis to gain insights into the market landscape and identify opportunities for differentiation. It includes researching competitors, analyzing their strategies, and identifying strengths and weaknesses. The goal is to inform marketing strategies, improve campaign effectiveness, and stay ahead of the competition.
Scope: Advertising Assistant, Market Researcher, and Account Managers.
Responsible: Advertising Assistant, with oversight from Market Researcher and Account Managers.
References: SOPs for market research, data analysis, and strategy development
Looking for SOP templates for your Advertising Assistant work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Assistant work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
