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Creating Standard Operating Procedures for your Advertising Contractor work can be difficult and take time. That’s why we’ve created these example Advertising Contractor SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Contractor SOP examples.
1. Client Onboarding SOP: The purpose of this SOP is to outline the process of onboarding new clients. It includes steps such as conducting initial meetings, gathering client requirements, and setting expectations. The scope of this SOP covers the entire client onboarding process, from initial contact to signing the contract. The advertising contractor is responsible for following this SOP, ensuring a smooth transition for new clients. This SOP may reference other SOPs such as the Proposal Development SOP and the Contract Signing SOP.
2. Proposal Development SOP: This SOP details the process of developing proposals for potential clients. It includes steps such as conducting research, analyzing client needs, and creating a customized proposal. The scope of this SOP covers the proposal development process, from initial client inquiry to submission. The advertising contractor is responsible for following this SOP, ensuring that proposals are well-crafted and tailored to each client’s requirements. This SOP may reference other SOPs such as the Pricing Strategy SOP and the Proposal Review SOP.
3. Campaign Planning SOP: The purpose of this SOP is to outline the process of planning advertising campaigns. It includes steps such as conducting market research, defining campaign objectives, and creating a detailed campaign plan. The scope of this SOP covers the campaign planning phase, from initial brainstorming to finalizing the campaign strategy. The advertising contractor is responsible for following this SOP, ensuring that campaigns are well-planned and aligned with client goals. This SOP may reference other SOPs such as the Creative Brief SOP and the Media Buying SOP.
4. Creative Brief SOP: This SOP outlines the process of creating a creative brief for advertising campaigns. It includes steps such as gathering client input, defining target audience, and providing clear guidelines to the creative team. The scope of this SOP covers the creation of creative briefs for each campaign. The advertising contractor is responsible for following this SOP, ensuring that the creative team receives all necessary information to develop effective advertising materials. This SOP may reference other SOPs such as the Campaign Planning SOP and the Creative Review SOP.
5. Media Buying SOP: The purpose of this SOP is to detail the process of buying media placements for advertising campaigns. It includes steps such as identifying target media channels, negotiating rates, and tracking media performance. The scope of this SOP covers the media buying process, from research to post-campaign analysis. The advertising contractor is responsible for following this SOP, ensuring that media placements are strategically selected and effectively executed. This SOP may reference other SOPs such as the Campaign Planning SOP and the Media Performance Tracking SOP.
6. Client Reporting SOP: This SOP outlines the process of creating and delivering client reports. It includes steps such as collecting campaign data, analyzing performance metrics, and preparing comprehensive reports. The scope of this SOP covers the reporting process, from data collection to report delivery. The advertising contractor is responsible for following this SOP, ensuring that clients receive regular and informative reports on campaign performance. This SOP may reference other SOPs such as the Campaign Performance Tracking SOP and the Data Analysis SOP.
7. Contract Signing SOP: The purpose of this SOP is to define the process of signing contracts with clients. It includes steps such as reviewing contract terms, obtaining necessary approvals, and ensuring legal compliance. The scope of this SOP covers the contract signing process, from initial negotiation to final execution. The advertising contractor is responsible for following this SOP, ensuring that contracts are properly reviewed and signed in a timely manner. This SOP may reference other SOPs such as the Proposal Development SOP and the Legal Compliance SOP.
8. Quality Assurance SOP: This SOP outlines the process of conducting quality assurance checks on advertising materials. It includes steps such as reviewing creative assets, verifying compliance with brand guidelines, and conducting thorough proofreading. The scope of this SOP covers the quality assurance process for all advertising materials. The advertising contractor is responsible for following this SOP, ensuring that all deliverables meet high-quality standards before being presented to clients. This SOP may reference other SOPs such as the Creative Brief SOP and the Creative Review SOP.
References:
– Proposal Development SOP
– Contract Signing SOP
– Campaign Planning SOP
– Creative Brief SOP
– Media Buying SOP
– Client Reporting SOP
– Quality Assurance SOP
Looking for SOP templates for your Advertising Contractor work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Contractor work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
