We’ve made it easy for you to build your Advertising Staff SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.
Need help setting up your Advertising Staff SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.
Creating Standard Operating Procedures for your Advertising Staff work can be difficult and take time. That’s why we’ve created these example Advertising Staff SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Staff SOP examples.
1. Client Onboarding SOP: The purpose of this SOP is to outline the steps required to onboard a new client in the advertising agency. It includes gathering client information, setting up initial meetings, understanding client goals and objectives, and assigning a dedicated account manager. The scope of this SOP covers the entire client onboarding process, from initial contact to the signing of the contract. The account manager is responsible for executing this SOP. Reference to other SOPs includes the Account Management SOP for ongoing client management.
2. Creative Brief SOP: This SOP aims to provide a standardized process for creating a creative brief for advertising campaigns. The purpose is to ensure that all necessary information is gathered from the client, including target audience, key messaging, desired outcomes, and budget constraints. The scope of this SOP covers the creation of the brief and its approval by the client. The account manager, in collaboration with the creative team, is responsible for following this SOP. Reference to other SOPs includes the Creative Development SOP for the actual creation of advertising materials.
3. Media Planning SOP: The purpose of this SOP is to establish a systematic approach to media planning for advertising campaigns. It includes conducting market research, identifying target media channels, setting media objectives, developing media strategies, and creating media plans. The scope of this SOP covers the entire media planning process, from research to plan implementation. The media planner is responsible for executing this SOP. Reference to other SOPs includes the Media Buying SOP for the actual purchase of media placements.
4. Campaign Performance Tracking SOP: This SOP outlines the steps required to track and analyze the performance of advertising campaigns. It includes setting up tracking mechanisms, collecting data, analyzing key performance indicators (KPIs), and preparing performance reports. The purpose of this SOP is to ensure that campaign effectiveness is measured accurately and insights are gained for future optimization. The scope of this SOP covers the tracking and analysis of campaign performance. The data analyst or marketing analyst is responsible for following this SOP. Reference to other SOPs includes the Campaign Optimization SOP for making data-driven adjustments to improve campaign performance.
5. Client Communication SOP: The purpose of this SOP is to establish guidelines for effective communication with clients throughout the advertising process. It includes regular status updates, addressing client queries and concerns, and providing campaign performance reports. The scope of this SOP covers all client communication, both verbal and written. The account manager is responsible for following this SOP. Reference to other SOPs includes the Crisis Management SOP for handling any client-related issues or emergencies.
6. Proposal Development SOP: This SOP outlines the process of developing proposals for potential clients. It includes gathering client requirements, conducting research, creating a customized proposal, and presenting it to the client. The purpose of this SOP is to ensure a consistent and professional approach to proposal development. The scope of this SOP covers the entire proposal development process. The business development team or account manager is responsible for executing this SOP. Reference to other SOPs includes the Pricing and Contracting SOP for finalizing pricing and contractual terms.
7. Market Research SOP: The purpose of this SOP is to establish a standardized approach to conducting market research for advertising campaigns. It includes defining research objectives, selecting appropriate research methods, collecting and analyzing data, and presenting research findings. The scope of this SOP covers the entire market research process. The market research team or marketing analyst is responsible for following this SOP. Reference to other SOPs includes the Consumer Insights SOP for utilizing research findings to inform campaign strategies.
8. Vendor Management SOP: This SOP outlines the process of managing relationships with external vendors, such as printers, photographers, or production houses. It includes vendor selection, contract negotiation, monitoring vendor performance, and resolving any issues that may arise. The purpose of this SOP is to ensure smooth collaboration with vendors and maintain high-quality deliverables. The scope of this SOP covers all aspects of vendor management. The project manager or production manager is responsible for executing this SOP. Reference to other SOPs includes the Production Workflow SOP for coordinating the production process with vendors.
9. Quality Assurance SOP: The purpose of this SOP is to establish guidelines for ensuring the quality of advertising materials before they are delivered to clients or published. It includes proofreading, reviewing design elements, checking for technical accuracy, and conducting final quality checks. The scope of this SOP covers the quality assurance process for all advertising materials. The quality assurance team or creative director is responsible for following this SOP. Reference to other SOPs includes the Creative Development SOP for ensuring adherence to creative brief requirements.
10. Budget Management SOP: This SOP outlines the process of managing advertising budgets for clients. It includes budget allocation, tracking expenses, monitoring campaign costs, and providing regular budget reports. The purpose of this SOP is to ensure effective budget management and adherence to client budget constraints. The scope of this SOP covers the entire budget management process. The account manager or finance department is responsible for executing this SOP. Reference to other SOPs includes the Financial Reporting SOP for providing comprehensive financial reports to clients
Looking for SOP templates for your Advertising Staff work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Staff work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
