We’ve made it easy for you to build your Community Relations Manager SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.
Need help setting up your Community Relations Manager SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.
Contents
Creating Standard Operating Procedures for your Community Relations Manager work can be difficult and take time. That’s why we’ve created these example Community Relations Manager SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Community Relations Manager SOP examples.
1. SOP: Community Engagement Strategy
Purpose: This SOP outlines the overall strategy for engaging with the community to build positive relationships and enhance the company’s reputation. It includes identifying target audiences, selecting appropriate communication channels, and planning community events or initiatives. The goal is to foster goodwill, increase brand awareness, and support the company’s marketing objectives.
Scope: This SOP applies to all community relations activities within the organization.
Person Responsible: Community Relations Manager
References: This SOP may reference other SOPs such as Event Planning and Execution, Social Media Management, and Public Relations.
2. SOP: Stakeholder Identification and Analysis
Purpose: This SOP aims to identify and analyze key stakeholders who have an impact on the company’s community relations efforts. It involves conducting research, mapping stakeholders, and assessing their level of influence and interest in the organization. The purpose is to prioritize engagement efforts, tailor communication strategies, and ensure effective relationship management.
Scope: This SOP applies to the Community Relations Manager and relevant team members involved in stakeholder engagement.
Person Responsible: Community Relations Manager
References: This SOP may reference other SOPs such as Stakeholder Engagement Plan and Communication Strategy.
3. SOP: Sponsorship and Partnership Management
Purpose: This SOP outlines the process for managing sponsorships and partnerships with community organizations, non-profits, or other entities. It includes identifying potential partners, evaluating alignment with the company’s values and objectives, negotiating agreements, and monitoring the performance of sponsorships or partnerships. The goal is to maximize the impact of these relationships and ensure a mutually beneficial outcome.
Scope: This SOP applies to the Community Relations Manager and relevant team members involved in sponsorship and partnership management.
Person Responsible: Community Relations Manager
References: This SOP may reference other SOPs such as Contract Management and Performance Evaluation.
4. SOP: Volunteer Program Coordination
Purpose: This SOP details the procedures for coordinating and managing the company’s volunteer program. It includes recruiting volunteers, assigning tasks, providing training and supervision, and tracking volunteer hours and impact. The purpose is to engage employees in community service, contribute to social responsibility goals, and enhance the company’s reputation as a responsible corporate citizen.
Scope: This SOP applies to the Community Relations Manager and relevant team members involved in volunteer program coordination.
Person Responsible: Community Relations Manager
References: This SOP may reference other SOPs such as Employee Engagement and Training and Development.
5. SOP: Crisis Communication and Issues Management
Purpose: This SOP outlines the procedures for handling community-related crises or issues that may arise. It includes establishing a crisis communication team, developing key messages, coordinating media responses, and monitoring public sentiment. The goal is to effectively manage and mitigate any negative impact on the company’s reputation and maintain positive relationships with the community.
Scope: This SOP applies to the Community Relations Manager, Public Relations team, and other relevant stakeholders involved in crisis communication and issues management.
Person Responsible: Community Relations Manager
References: This SOP may reference other SOPs such as Media Relations and Crisis Response Plan
Looking for SOP templates for your Community Relations Manager work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Community Relations Manager work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
