We’ve made it easy for you to build your Advertising Copywriter SOPs. Add the example SOPs to our SOPs template and then customise them to suit your specific systems & processes.
Need help setting up your Advertising Copywriter SOPs library? Speak to our team about our SOP starter templates that are tailored to your specific industry.
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Creating Standard Operating Procedures for your Advertising Copywriter work can be difficult and take time. That’s why we’ve created these example Advertising Copywriter SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Copywriter SOP examples.
1. SOP: Creative Brief Development
Purpose: This SOP outlines the process of developing a creative brief, which serves as a roadmap for the advertising copywriter to understand the client’s objectives, target audience, key messages, and desired tone. It ensures that the copywriter has a clear understanding of the project requirements before starting the creative process.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: None
2. SOP: Research and Analysis
Purpose: This SOP details the steps involved in conducting thorough research and analysis to gather relevant information about the client’s industry, competitors, target audience, and market trends. It ensures that the copywriter has a solid foundation of knowledge to create compelling and effective advertising copy.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: None
3. SOP: Copywriting Process
Purpose: This SOP outlines the step-by-step process of creating advertising copy, including brainstorming, drafting, revising, and finalizing the content. It ensures that the copywriter follows a structured approach to deliver high-quality and persuasive copy that aligns with the client’s objectives and brand voice.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: Creative Brief Development
4. SOP: Proofreading and Editing
Purpose: This SOP defines the procedures for proofreading and editing advertising copy to ensure accuracy, clarity, and adherence to grammar and style guidelines. It ensures that the copywriter reviews and polishes the content before submission, minimizing errors and enhancing the overall quality of the copy.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: Copywriting Process
5. SOP: Client Collaboration and Feedback
Purpose: This SOP outlines the process of collaborating with clients, including regular communication, seeking feedback, and incorporating revisions. It ensures that the copywriter maintains a strong working relationship with the client, understands their expectations, and delivers copy that meets their requirements.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: None
6. SOP: Compliance with Legal and Ethical Guidelines
Purpose: This SOP provides guidelines for ensuring that all advertising copy created by the copywriter complies with legal and ethical standards, including avoiding false claims, respecting copyright laws, and adhering to industry regulations. It ensures that the copywriter produces content that is truthful, transparent, and in line with ethical practices.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: None
7. SOP: File Management and Organization
Purpose: This SOP outlines the procedures for managing and organizing advertising copy files, including naming conventions, folder structures, and version control. It ensures that the copywriter maintains an organized system for easy retrieval, collaboration, and future reference of copy assets.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: None
8. SOP: Collaboration with Design and Marketing Teams
Purpose: This SOP defines the process of collaborating with design and marketing teams to ensure seamless integration of copy with visual elements and overall marketing strategies. It ensures that the copywriter effectively communicates with other team members, shares necessary information, and aligns the copy with the overall campaign objectives.
Scope: This SOP applies to all advertising copywriting projects undertaken by the copywriter.
Person Responsible: Advertising Copywriter
Related SOPs: None
Looking for SOP templates for your Advertising Copywriter work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Copywriter work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
