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Creating Standard Operating Procedures for your Advertising Executive work can be difficult and take time. That’s why we’ve created these example Advertising Executive SOPs so you can jumpstart your SOP creation process. We want to help you set up your Marketing systems and processes by taking these sample SOPs and building out your own SOPs template library. By having all your Marketing procedures in one place, your team will have the information they need at all times. Let’s look at some Advertising Executive SOP examples.
1. Client Onboarding SOP: The purpose of this SOP is to outline the process of onboarding new clients. It includes steps such as conducting initial meetings, gathering client requirements, creating project timelines, and assigning team members. The scope of this SOP covers the entire client onboarding process, from initial contact to project kick-off. The Advertising Executive is responsible for overseeing this SOP, ensuring smooth client transitions. This SOP may reference other SOPs such as the Project Management SOP and the Client Communication SOP.
2. Campaign Planning SOP: This SOP details the process of planning advertising campaigns. It includes steps such as conducting market research, identifying target audiences, setting campaign objectives, developing creative concepts, and creating media plans. The scope of this SOP covers the entire campaign planning process, from research to finalizing the campaign strategy. The Advertising Executive is responsible for overseeing this SOP, working closely with the creative and media teams. This SOP may reference other SOPs such as the Creative Development SOP and the Media Buying SOP.
3. Proposal Development SOP: The purpose of this SOP is to outline the process of developing proposals for potential clients. It includes steps such as conducting client needs analysis, creating customized proposals, pricing services, and presenting proposals to clients. The scope of this SOP covers the proposal development process, from initial client contact to proposal submission. The Advertising Executive is responsible for overseeing this SOP, working closely with the sales and account management teams. This SOP may reference other SOPs such as the Sales Process SOP and the Account Management SOP.
4. Creative Review SOP: This SOP outlines the process of reviewing and approving creative materials before they are presented to clients. It includes steps such as conducting internal creative reviews, gathering feedback from stakeholders, making necessary revisions, and obtaining final approvals. The scope of this SOP covers the creative review process, ensuring high-quality deliverables. The Advertising Executive is responsible for overseeing this SOP, working closely with the creative team and account managers. This SOP may reference other SOPs such as the Quality Assurance SOP and the Client Approval SOP.
5. Campaign Performance Analysis SOP: The purpose of this SOP is to outline the process of analyzing the performance of advertising campaigns. It includes steps such as collecting campaign data, analyzing key performance indicators, preparing performance reports, and making recommendations for optimization. The scope of this SOP covers the campaign analysis process, ensuring data-driven decision-making. The Advertising Executive is responsible for overseeing this SOP, working closely with the data analysis and account management teams. This SOP may reference other SOPs such as the Data Collection SOP and the Reporting SOP.
6. Vendor Management SOP: This SOP details the process of managing relationships with external vendors, such as printers, media outlets, and production companies. It includes steps such as vendor selection, contract negotiation, monitoring vendor performance, and resolving any issues that may arise. The scope of this SOP covers the vendor management process, ensuring efficient and effective collaborations. The Advertising Executive is responsible for overseeing this SOP, working closely with the procurement and finance teams. This SOP may reference other SOPs such as the Contract Management SOP and the Payment Processing SOP.
7. Client Relationship Management SOP: The purpose of this SOP is to outline the process of managing client relationships to ensure client satisfaction and retention. It includes steps such as regular client communication, conducting client satisfaction surveys, addressing client concerns, and identifying opportunities for upselling or cross-selling. The scope of this SOP covers the client relationship management process, fostering long-term partnerships. The Advertising Executive is responsible for overseeing this SOP, working closely with the account management and sales teams. This SOP may reference other SOPs such as the Client Communication SOP and the Upselling/Cross-selling SOP
Looking for SOP templates for your Advertising Executive work? We’ve got you covered. You can build out your company SOPs using the sample SOP information above (added to our template) or our team can put together a starter SOPs template based on your Advertising Executive work. Get in touch if you’ve got questions about the quickest way to build out your Marketing SOPs library.
